Handmade Sellers
201 Course
Handmade Sellers
201 Course
Just Imagine…
Imagine if you could have consistent sales in your Etsy shop and greatly increase your revenue….Does that sounds like a fantasy? Well it’s not. In 2018 I earned as much with my Etsy shop and BeautifulMesh business as I did in my “regular” job. Yes, I earned a full-time income with BeautifulMesh while also going to a 9-5 four days a week and having two kids at home. If I can do it, you can do it.
If you’re a creative entrepreneur looking to expand your business, while also possibly working a part-time or full-time job then you know that selling online is where its at. You also know that Etsy has the cheapest fees of any online marketplace platform and has built a network of 37 million shoppers who are already there waiting for you. You have probably also realized that improving your online presence is the key to expanding your business – especially so that you don’t have to drag all those items to and from another local craft show.
So if you’re reading this now you’re in the right place. Handmade Sellers 201 will help you to learn how to improve your Etsy shop and reach your goals.
Learning how to improve your Etsy SEO and use social media to drive traffic to your shop takes time and trial and error. You KNOW you have to put in the work to learn. And if you’ve been quietly sitting by, not doing anything, and hoping it will just magically improve – I’m sorry to tell you it won’t. Choosing to do nothing is in fact a choice and it has consequences – usually it means that eventually you will sell less and less as the algorithm keeps changing and you don’t change with it.
Is the Etsy market saturated? Maybe. But only at the level of the shop owners who do nothing and don’t try to learn the best ways to list their items or drive traffic to their shop. The majority of Etsy sellers have no real strategy and most just list some items in their shop and hope that they sell, without ever really knowing or caring if they’re doing it “right”.
Which means…you still have the opportunity to secure your corner of the market, provided you can avoid the mistakes that your competitors are making and you can separate yourself from the pack.
That’s why I created Handmade Sellers 201 – to keep you up to date on the latest ways to improve your Etsy shop and drive traffic to create more sales. Etsy 201 is a course designed for intermediate to advanced Etsy shop owners who are ready to “up-level” their already established shop to make consistent sales and grow their business.
Who is this course for?
- Intermediate or Advanced Etsy shop owners that need more help
- The person who is ready to put in the work to grow their shop (and who is probably already investing hours a week/month actively trying to find ways to bring more buyers to their shop but getting frustrated in the process)
- Shop owners that are excited about the prospect of what their Etsy shop could become
Who is this course NOT for?
- Beginners without an Etsy shop
- Someone without at least a rudimentary understanding of Facebook, Instagram, and Pinterest
- Someone who doesn’t want to learn or put in the work
How it Works
Here’s the layout of what you will learn in the course week by week:
Dissecting Etsy’s new SEO guide and how to create and use long-tail keywords in your listings
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Back in the Fall of 2018, Etsy put out a new guide explaining (in confusing detail) how their search algorithm works and how to improve your ranking. In Week 1 I’ll tackle the guide piece by piece and explain what you need to know. Plus, discover the answer once and for all – “Do I really need Free Shipping in my shop??” I’ll also teach you about long-tail keywords – what they are and how to create them.
Etsy shop branding, learning how to use Canva to make graphics for your shop
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Even if you’re not a graphic artist I promise you can create simple graphics with Canva. I’ll show you how to navigate the software and make eye catching graphics for your shop to improve your overall impression to buyers. I’ll also teach you tips on branding your shop and your business.
Creating a Pinterest strategy to bring in new shoppers plus how to make your own Pinterest pins with product images
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Pinterest is one of the top places customers find me and my shop. So in this week I’ll teach you an overall Pinterest strategy, how to pin from your shop, and how to create your own pins from scratch.
Using your stats tab to improve sales and how to find your ideal customer
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Analyzing your shop stats are important to learning about buyer behavior. I’ll give you an in depth tour of your stats page and show you what to focus on and pay attention to. This week we’ll also go into more detail how to find your ideal customer.
How to use Etsy promoted ads, how to get reports for taxes, and how to create and list a digital product in your shop
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Using Etsy promoted ads can be an effective strategy and I’ll show you the best ways to use ads and increase your return on investment (I get a 10x ROI with promoted ads). I’ll also teach you how to get the reports you need for monthly, quarterly, or yearly taxes. Finally I’ll go over how create recurring revenue with little to no cost by creating a digital item and listing it in your shop.
My #1 top secret tip for increasing listings and sales with a lot less work
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This secret is what propelled my listings to the top of search pages and has greatly increased my sales opportunities. I’m literally saving the best for last!
Enrollment is Closed
JOIN THE WAITLIST
Learn how to have consistent sales in your Etsy shop & greatly increase your revenue in my Handmade Sellers 201 Course!
Registration is currently closed, but please join the waitlist and be the first to know when it reopens!
What’s Included
The course will be a mixture of prerecorded and live trainings each of the 6 weeks in a private Facebook group. Resource tools and PDF handouts will also be available for you to download. Then we will have a live Q&A call each week to go over the trainings from that week. You’ll be able to ask any and all questions you have regarding an Etsy shop. Don’t have time to get to the trainings one week? Never fear – you get lifetime access to the training videos.
If you’re not making consistent sales with your Etsy shop then it’s time to try something new. Don’t keep using outdated tactics that you aren’t even sure are proven to work. Don’t be ashamed that you don’t know how it all works and by keeping it a secret let your pride rob you of your dream. Enroll in Handmade Sellers 201 and together with other shop owners I’ll walk you through a huge variety of ways to improve your shop and subsequently your sales.
Still undecided that I can help you?
Here’s My Etsy History by the Numbers:
On Etsy Since 2014
3,000+ Sales on Etsy
500+ Etsy Seller eBooks Sold
160+ Members in the Etsy Coaching Membership Group
150+ Etsy Shop Reviews/Startups Completed in the Last Year
Featured in the January/February 2018 Edition of the Magazine "First for Women"
Asked to Speak as an Etsy eExpert in the Following Groups/Pages: Jennifer Allwood Inner Circle, Damon’s Inner Circle, Julie’s Inner Circle, Southern A-Door-nments Decor, Rhonda’s Creative Circle, Polka Dot Wreath Co, Kelea’s Design School, Junk Monkey Paint Co, Debi’s Creative Corner
Speaking as an Etsy Expert at the Social Media Marketing Made Easy Conference in April 2019
Speaking as an Etsy Expert at the Crafters Convention in June 2019
Speaking on the Etsy panel at WreathMakers Live in August 2019
Still undecided that I can help you?
Here’s My Etsy History by the Numbers:
On Etsy Since 2014
3,000+ Sales on Etsy
500+ Handmade Seller eBooks Sold
160+ Members in the Etsy Coaching Membership Group
150+ Etsy Shop Reviews/Startups Completed in the Last Year
Featured in the January/February 2018 Edition of the Magazine "First for Women"
Asked to Speak as an Etsy eExpert in the Following Groups/Pages: Jennifer Allwood Inner Circle, Damon’s Inner Circle, Julie’s Inner Circle, Southern A-Door-nments Decor, Rhonda’s Creative Circle, Polka Dot Wreath Co, Kelea’s Design School, Junk Monkey Paint Co, Debi’s Creative Corner
Speaking as an Etsy Expert at the Social Media Marketing Made Easy Conference in April 2019
Speaking as an Etsy Expert at the Crafters Convention in June 2019
Speaking on the Etsy panel at WreathMakers Live in August 2019
Would you like to learn how to boost your Etsy sales & Revenue?
It was great to take this course to help me understand and implement changes I needed to make and continue to work on to make my shop successful. There is so much information out there, tech stuff and social media stuff and it gets overwhelming. It helps to take it a topic at a time and get a better understanding on how it all works.
Love learning about pinterest and learning about the ads on Etsy. I’ve learned so much this year taking both the 101 and the 201 course!
In three weeks I’ve sold 13 of the same wreath. Thanks Lauren for a great course!
